Youthlink knew it was time to update their brand. Their logo was dated and their website wasn’t keeping up with the dynamic changes of the organization.
We wanted to tackle the logo first and re-establish the brand image which would then be rolled out onto the website and all other promotional materials.
As Youthlink works with youth at risk we wanted a logo that had a more positive, progressive look but still professionally represent this accredited organization.
They decided to put together a branding committee of staff and board members together to help concentrate the efforts of the rebrand and represent a good demographic of the organizations people. The committee would review creative direction and design concepts before being presented and approved by the board.
By putting together a creative brief everyone could agree to the changes required and the direction of the new logo.
The all caps in their logo and purple/grey colour scheme wasn’t as friendly as it should be. We all decided to use a mixed upper and lower letter case to look less rigid and more approachable. We also decided to keep a purple colour element for some consistency from the old logo to new but couple it with a more dynamic, energetic colour like a vibrant green.
The board was thrilled with the outcome and the logo is more vibrant, progressive and professional. |
