Blue Marigold is an online store to sell beautiful, hand-made bracelets created by a local artisan.
Each bracelet represents a different charitable organization and 50% of the proceeds of each bracelet go towards the related charity. Charities include the Kidney Foundation, Juvenile Diabetes Research Foundation, Tourette Syndrome Foundation, Ovarian Cancer, AIDS Committee of Toronto and more.
Blue Marigold needed assistance in enhancing and maintaining their web store. When we first met they supported the Kidney Foundation exclusively and we worked with them to extended the campaign to multiple charities.
We suggested taking the store a step further by creating a campaign around the concept and so, “Care Wear – Jewels for Life” was created
View the site:
Blue Marigold |
