InCourage helps organizations achieve sustainable results by drawing on the courage of individuals to change and grow.
They’re an incredible group of people and an impressive organization that leads by example including; being bullfrog powered, purchasing carbon offsets and supporting local environmental and non-profit causes (Tom even drives a hybrid and lives in a strawbale home!)
InCourage needed a site redesign – something that strongly communicated their unique message and services. The biggest challenge was to create a way to communicate their message of individual courage without being cliché. We came up with a solution to feature individuals throughout their site, each holding a handwritten sign to share what courage means to them. The concept was unique, personal and human.
“You’ve done a great job of listening and translating hopes and desires to produce something we are not just happy with, but proud of.” Tom, Partner, InCourage
We planned a photoshoot at their office with individuals from all walks of life and used them throughout the site.
The staff had previously updated their site using Dreamweaver – it’s a great web programming application but its not the easiest to use. So, as part of the redesign, we customized an open source content management system to allow them to easily take control of their site content and as Julie says “Mark, you are TOO GOOD TO US!! I am busy editing away, and I must say this is FAR easier than Dreamweaver! MAGIC!!
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InCourage |
