As Agents of Good we can collaborate to bring the best of strategy, design, fundraising and writing together to create powerful, unique pieces and this is no exception.
Interval House’s 2009 Report is so donor-centred that it isn’t even an Annual Report: it’s a Gratitude Report. Our vision was donors feeling active and engaged right from the title on. Together, we walk through every room at Canada’s first centre for abused women and children, telling positive and powerful stories that show their gift in action.
For the online piece, we took a digital image of the “empty” house with none of the detail, and then each room “lights up” and all those wonderful, intimate details bring it to life and make it a home. Because we had an integrated, strategic approach from the start, we were ready for the technicality of the digital layering during the artist’s process. The key was constant collaboration. With Interval House staff, with each other and with the suppliers who helped bring this piece to life.
We are thrilled with the positive feedback we have received from Interval House, their donors, and our peers. Another Agents of Good mission accomplished. Collaborative. Creative. Innovative. Inspiring. Donor-Centred.
“Working with Agents of Good was a seamless process for us. Coming up with the dollhouse idea was a fresh new approach for us, and really fit with the work we do. Agents of Good took the ideas we brainstormed together and the feedback we gave during the design process, and turned out a great final product that really reflects our donors needs and our vision of the organization. We’re especially pleased with the online component, which took a different direction than the traditional PDF posted on the website. The online piece is interactive and fun – exactly what we wanted.” Ashleigh Saith – Resource Development Coordinator, Interval House
View the site:
intervalhouse.ca/ourhome/ |
