The Huntington Society wanted to launch a very targeted micro site to raise funds for their cause.
We designed a site that connected with the supporters and let them create their own mini bucket list of goals. We asked users to start the year off with a personal goal as well as suggesting a goal to help HD.
Staff receive an email notice of each posting so they can check it for content and the site has an admin panel where they login and remove any inappropriate comments if necessary.
Campaign site was only live from Januaray to March 2009 |