The Ontario division of the Canadian Cancer Society wanted to create a unique micro-site to raise awareness of their daffodil campaign.

We were challenged to come up with a unique way to interact with the public so we created a virtual daffodil garden. Site visitors could plant a virtual daffodil in one of the gardens and dedicate it to anyone who has been touched by cancer.

The site also featured a postcard tool that allowed users to send postcards to others to share their posted information and invite them to visit the site. The site was a short campaign that was live for just a few months but during that time it became very popular so it was recreated the following year. This project was created with Swerve Design.